This is a process that heavily relies on blockchain, as with all crypto transactions.
On the publisher’s side of things, providing they have linked a working Ethereum wallet, any tips they receive will be directly sent to the wallet address. When using Brave, users will be able to see their BAT balance and their attention percentage, and they will also be given the option to send tips using BAT. The browser itself measures user activity and rewards them based on the amount of attention paid to the advertisements they watch. The Brave browser is blockchain-friendly because of its use of the ‘Basic Attention Token’ (BAT).īAT is the token awarded to users for giving up their time to watch publishers’ advertisements.
While this could present inconvenience for companies, by offering users monetary incentive, the user is more inclined to engage with the advertisement which then benefits both the user and publisher. In doing so, intrusive ads can be removed to enhance user experience but companies can still advertise their products or services. The ultimate aim for Brave is to not wipe out advertisements altogether, but rather to replace them with a monetary-orientated, incentivised system. Users can then be paid in crypto for watching verified publishers’ advertisements.īecause Brave blocks third-party advertisements, there is less content for the browser to download when users are surfing the web, which means its loading times are quicker than many popular browsers.Īccording to its website, the page load time is up to two times faster on desktop and up to eight times faster on mobile devices compared to Chrome and Firefox.įurthermore, since ad trackers are also eliminated from the equation, Brave provides greater anonymity for users who do not wish to be tracked based on the sites they visit or items they purchase. Users can then opt-in to see them if they so choose.įor example, – a popular website where users can play online chess – is a verified Brave publisher. To give users power over which advertisements they see, Brave verifies ‘publishers’ who can then put their advertisements on the browser. It also aims to remove third-party trackers. The aim of Brave is to give users power over which advertisements they see and ultimately remove any third-party ads that could be considered intrusive. The Brave browser currently has support for Windows, MacOS, Linux, Android, and iOS.
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